Get started with Google Business Message Automation

Google Business Messages is a mobile conversational channel that combines entry points on Google Maps, Google Search, and brand websites to create rich messaging experiences that delight customers and drive business results

Getting Started

Navigate to Settings > Channels > Google Business Message and click Connect to start working with Google Business Message.

Testing the bot

Google Business Message can only be used on Android or Apple devices. Get the test link that corresponds to your device.

Entry points

Entry points are surfaces where users can start conversations with Business Messages agents. Each entry point has a unique appearance and appears in a different place.

Your agent will work on any entry points only after the agent is verified and launched.

You can launch agents with Non-local, Location, and Brand-managed entry point groups, each enabling multiple entry points. Each entry point your agent supports increases your agent’s visibility and drives more conversations for your agent.

Location Entry points

The Location entry point group encompasses entry points that rely on locations.

You must add at least one location to allow your clients to message your agent from the Google Maps, Placesheet, or Local Pack entry point.

Non-local entry points

The Non-local entry point group encompasses all entry points that don’t rely on locations.

Featured snippets – this entry point enables conversations with your agent when a user finds contact details through Search.

Sitelinks – entry point enables conversations with your agent when sitelinks appear in Search.

To enable Non-local entry points, you must provide your phone number and website domain.

Verify the agent

After testing your bot and confirming everything is ready, Google will need to verify your bot before the bot becomes available to the general public